The first step

The first step to placing your property on the market is to arrange a free market appraisal. Watts & Morgan conduct weekly valuations across your local area and so we have an understanding of current market conditions which allows us to value properties accurately. We also use recent price comparison reports, which not only show the properties that have been on the market but more importantly, the sale price that was achieved. It is important for us to provide an accurate valuation of your home and throughout the process we consider the following factors: 

• Current market conditions 
• Other comparable properties for sale and the time that they have been on the market 
• Location and position of the property 
• Property condition and presentation (internal and external) 
• Our clients’ timescales for moving 

Valuing a property is not an exact science. Watts & Morgan will interpret the market on your behalf and understand the key selling points which affect a potential purchaser’s decision. Watts & Morgan endeavour to achieve the best price in the shortest possible time for our clients. Whilst it is the buyer who determines the final selling price, pitching a guide price should be a consultative process where both seller and agent consider the factors above. They can then come to an agreement which is both realistic and which suits the seller, our client. 

Key points to remember:

• Accurate pricing means more buyer activity 
• More buyer activity results in a quicker sale at a higher price 
• If a property spends a long time on the market = property goes stale, lower price achieved